Campaigns and Contests
“I am JA” Alumni Video Star Contest (January 15–April 15, 2019)
The “I am JA” Alumni Video Star Contest offers JA alumni an opportunity to create and submit their own “I am JA” videos and encourages them to join Gather, the JA alumni community, and sign up for the JA Global Alumni Conference in Vienna, Austria, this summer. The top ten videos will qualify for public voting, with the top three vote-getters earning a free trip to the JA Global Alumni Conference, where they’ll pitch their stories on stage for the grand prize: their own professionally produced “I am JA” video.
Goals of the Campaign
Source more JA alumni stories
Engage JA alumni
Encourage JA alumni to sign up for Gather
Encourage JA alumni to attend the JA Global Alumni Conference
Reward the most engaged JA alumni
Reward good storytelling
Infographic (for uploading to a website)
Infographic (as a series of square graphics for social media)
Infovideo (infographic as a slide-show video)
Social-media post graphics to date (more will roll out throughout the campaign)
Illustrator file of contest collateral (Note: The rules of the contest are fixed and legally binding; please be exceedingly careful in your translations to be sure they reflect the intention. In addition, the JA Worldwide logo must remain on any collateral, because we are sponsoring this contest, although you’re welcome to add your own logo, too.)
HSBC and JA #MorethanMoney Campaign and Celebration of HSBC Volunteers (October 1–December 3, 2018)
JA Worldwide is launching a promotional effort focused on HSBC global volunteers, starting October 1, 2018 and running through December 3, 2018. Working in collaboration with HSBC global contacts—and implemented in partnership with participating JA locations—the HSBC #MorethanMoney campaign will kick off our second decade of collaboration, celebrating HSBC global volunteers and our #MorethanMoney partnership.
Goals of the Campaign
Recognize and reward the commitment of HSBC global volunteers.
Promote HSBC’s sustainability commitments.
Underscore the value of HSBC’s partnership with JA, and especially the JA More than Money program.
Increase HSBC’s visibility among educators, thought leaders, and the general public.
An infographic that charts how the JA/HSBC relationship is about #MorethanMoney
Three social-media graphics, pulled from sections of the infographic
Frame to upload to Facebook for HSBC volunteers to self-identify as having made a difference in the lives of JA students. The frame is on JA Worldwide’s Facebook page, or you can upload it to your own Facebook page.
Two JA-HSBC thought-leadership articles:
You can also find all sorts of resources for the JA More than Money program, recently upgraded, thanks to our partnership with HSBC.
Global Goals Week (September 24–29, 2018)
Are you ready for an action-packed week of UN Global Goals for Sustainable Development (SDGs) activities, September 24–29, 2018? Perhaps the most critical part of the week is the Global Day of Action on Wednesday, September 26, which marks the third anniversary of the adoption of the SDGs. JA locations and student companies are encouraged to register your event or progress toward the SDGs on the #Act4SDGs website. If you do nothing else for Global Goals Week, registering your progress will pay off for our global network!
We’ve been impressed by how INJAZ Lebanon is using simple graphics to celebrate JA’s link to the Global Goals. (Below are some examples from Facebook.) INJAZ Lebanon has made its Illustrator file of its work available to the network.
You can also find resources on the Global Goals Week’s website:
Global Goals Week Resources (note that some of the links aren’t working): http://globalgoalsweek.org/pages/resources
Global Day of Action Toolkit: http://act4sdgs.org/about-act4sdgs
And don’t forget to check out our collaborative work on the Global Goals. There, you can download, reference, share, and/or translate/rebrand the JA Global Goals booklet and sharing our JA Global Goals video. Linking to the site, booklet, or video will make an easy, effective post during Global Goals Week!
The Entrepreneurial Attitude (JA Centennial Book)
We're excited to share marketing collateral for Larry Farrell's The Entrepreneurial Attitude, our JA Centennial book. Click on the images below for PNGs of web and social-media collateral or download the Illustrator file.
Thanks to an idea from JA Europe, we've added customizable Twitter cards (which you can also use on other social-media channels) for you to populate with quotes from JA alumni in the book who are from your regional or country. Here's a sample, and you can customize the cards by using the Illustrator file and perusing the book for useful quotes.
You can also order individual copies on Amazon and order bulk copies (two or more copies) with special discounts and free shipping for orders of 25 books or more.