“I am JA” Alumni Video Star Contest (January 15–April 15, 2019)

Overview

The “I am JA” Alumni Video Star Contest offers JA alumni an opportunity to create and submit their own “I am JA” videos and encourages them to join Gather, the JA alumni community, and sign up for the JA Global Alumni Conference in Vienna, Austria, this summer. The top ten videos will qualify for public voting, with the top three vote-getters earning a free trip to the JA Global Alumni Conference, where they’ll pitch their stories on stage for the grand prize: their own professionally produced “I am JA” video.

Goals of the Campaign

  • Source more JA alumni stories

  • Engage JA alumni

  • Encourage JA alumni to sign up for Gather

  • Encourage JA alumni to attend the JA Global Alumni Conference

  • Reward the most engaged JA alumni

  • Reward good storytelling

Campaign Collateral

Hashtags

  • #IamJA

  • #JA100