JA Brand Guidelines

Welcome to the fully translatable JA Brand Guidelines. To translate, choose your language from the menu on the lower-right of this page. You can also reference the main JA Brand section here on OneJA, as well as the OneJA Marketing section.

BOUNDLESS CREATIVITY

The JA brand was designed to invite creativity. Through the JA Fixed–Flexible–Freestyle Framework, a handful of elements remain fixed in order to safeguard the integrity of our global brand. Many elements are flexible, allowing you to adapt to your context. But the bulk of our brand is freestyle, where creativity, experimentation, and local insight lead the way. This is a brand designed for momentum, one that trusts you to bring it to life in ways that work best for your students, alumni, schools, funders, and more.

We also recognize that you know your audiences better than anyone at JA Worldwide ever will. You understand what resonates in your community, what feels authentic, and what will miss the mark. So the JA Brand Guidelines and collateral are designed to give you a strong foundation and to save you time, but not to demand or dictate. Pull what’s useful, adapt what needs adapting, and create something truly new whenever you need it. 

When you do create, we'd love to see it. The strongest expressions of the JA brand come from JA locations that try something new, and then share it back with the network. When you share, hundreds of other JA locations benefit from your creativity, while you gain visibility and recognition for work that you’re proud of. When you're feeling less creative, ask for help—from JA Worldwide, from your regional operating center, and from peers across the global network. Chances are, others have written or designed exactly what you need, and all you'll have to do is adapt it.

As always, thank you for the care, creativity, and judgment you bring to the JA brand.

Tere Stouffer
Chief Marketing Officer, JA Worldwide

JA SYMBOL

OUR STORY

From our earliest days, Junior Achievement has used flight to express what's possible when young people gain skills, confidence, and agency. The original JA lockups launched in 1919 and 1941 featured wings as a visual symbol—signaling movement, aspiration, and the ability to rise, which has remained central to the JA brand ever since.

Indeed, when our students soar, they don’t do so alone. They are shaped by teachers, volunteers, and other role models—and they, in turn, shape those around them, sharing their newly acquired skills and a confident mindset.

For this reason, the JA symbol has evolved from a single soaring bird used in 1919 and 1941 into a flock of six birds today, representing JA students and the other young people they impact along their journey. We also borrowed lines and angles from the 1967 JA symbol introduced, borrowed the kite logo launched in 1955) through the negative (white) space of the JA global symbol, and maintained a strong connection to our longest-running symbol, the JA triangle, launched in 1986.

JA’s symbol honors our long and impactful history while moving us confidently into the future.

EVOLUTION OF THE JA SYMBOL

MODERNIZED JA SYMBOL

SYMBOL: FULL COLOR

The full-color symbol on a white background is a striking image. 

FIXED: Use this symbol only on white or off-white (use a monochrome symbol—see the next section—for other background colors. 

To ensure a consistent global brand, we ask that you make this symbol your website favicon and your social-media profile picture (both ready for you as downloads).

FLEXIBLE: Of course, you can temporarily replace your social-media profile pictures with event- or campaign-specific images, as desired. But please revert back to this design at the end of the campaign.

NOTE: If you are printing the JA symbol exceptionally large—such as on a wall, on the side of a building, or on a billboard—use the “Perfect JA Symbol for Large Signage” folder.

SYMBOL: MONOCHROME

For a monochrome symbol, one half of each bird is set as a solid color, while the left side uses the same color but is 50% transparent.

FIXED: 

1) The color you choose must be from the brand color palette.

2) The color one side of the bird is a 50% transparency of the brand color on the right. No other level of transparency should be used (for example, 70% or 30%).

FLEXIBLE/FREESTYLE: With the exception of Real-World Red, the symbol can be made from any color from our color palette and put over any background color from the color palette, as long as there’s enough contrast to be viewed clearly. See the "Accessibility" section of these guidelines for more.

SYMBOL: SOLID COLOR

For more of a pop, apply a solid color or outline to the JA symbol  (top row) or apply a variety of colors to birds within the symbol (bottom row).

Note the "rainbow" symbol and "holiday" symbol, to be used during seasonal celebrations.

FIXED: Only JA brand colors can be applied to our solid-color symbol. Do not use partner colors or any other non-JA branded colors in the JA symbol. 

FLEXIBLE/FREESTYLE: You may develop other seasonal designs to be used for a short period of time or with a specific initiative. 

JA SYMBOL AS ART

The JA symbol can be converted into a piece of art to decorate an office space or give as a gift. It may be constructed out of wood or metal or any other durable material.

LOCKUPS

When a symbol and name are designed together, they are called a "lockup." A lockup may also include a tagline or attribution, such as "Member of JA Worldwide." Our global symbol, combined with the name of each organization (and, for regional operating centers and member locations, “A Member of JA Worldwide”), creates a consistent global identity. 

FULL-COLOR LOCKUPS

Here are few examples of interior signage used boldly on dividing walls, meeting room door, and on panels.

When applying your lockup to glass, use your full-color lockup, if at all possible. When not possible, consider a solid-color design in white.

MONOCHROME LOCKUPS

When the symbol becomes monochrome, half of each bird remains a solid color, while the other side becomes 50% transparency of the same color. 

FIXED: 

1) The color you choose must be from the brand color palette.

2) The color one side of the bird is a 50% transparency of the brand color on the right. No other level of transparency should be used (for example, 70% or 30%).

FLEXIBLE/FREESTYLE: 

With the exception of Real-World Red, the symbol can be made from any color from our color palette and put over any background color from the color palette, as long as there’s enough contrast to be viewed clearly. See the "Accessibility" section of these guidelines for more.

COLOR PALETTE

Our color palette is the cornerstone of our brand identity. Except in rare co-branding situations (in which the JA brand is merged with a partner's brand for a specific initiative), no colors outside the palette should ever be used. 

FIXED: Do not use colors outside the JA color palette. Use Red-World Red sparingly, as an accent or pop of color.

Do not lighten or wash out our brand colors. If you need a lighter tone, use one of the soft hues.

Also, review the “Accessibility” section of these guidelines before adding text to your images.

FLEXIBLE/FREESTYLE: You may combine the 16 JA colors in any combination. Real-World Red, however, should be used in very small amounts, only as an accent color.

MUTED/MEDIUM TONES

BRIGHT/INTENSE COLORS

SOFT HUES

GRADIENTS

Gradients add variety to your designs while reinforcing our global identity. Five are shown here, but by combining our brand colors, you can create 250 two-color gradients and even more three- or four-color gradients.

FLEXIBLE/FREESTYLE: Make your own two-color or three-color gradients from any of the 16 colors of our color palette. 

NOTE: You may use Real-World Red as part of a gradient. However, it should not be the dominate color of the gradient. It remains a color to use sparingly!

ACCESSIBILITY

An accessible website, online presentation, or live event is one that can be accessed by all visitors, taking into account their differing capabilities. Inaccessible content poses significant barriers to people with disabilities.

Besides alienating students, alumni, volunteers, partners, funders, and donors, inaccessible content may result in a fine—or even a lawsuit—in some localities.

A FEW BASICS

Designing for accessibility can be best summed up through the four areas shown below.

COLOR CONTRAST

Color contrast (scroll below for details) is the difference in brightness between foreground colors (say, the color of text or a button) and background  colors. “High contrast” (lots of difference in brightness) ensures that people with moderately low vision can distinguish between the colors and see your content. “Low contrast” means that the difference in brightness is quite low; that is, the colors are too much alike, are not easily viewed by someone with vision impairment, and leads to inaccessible content. 

CROWDING/OVERLAPPING

Including plenty of “white space” (the area of a design that does not have images or text) is a tenant of good design, but it is especially important when designing for accessibility. Be sure to allow plenty of blank space around text, images, buttons, and more, especially on mobile and other small devices. Avoid having your text overlap with other text. This is especially important when using our brand textures and patterns. 

ALT TEXT

When you upload an image or graphic to a digital space (website, social media, etc), you’re often given the option to describe that image or graphic in words as “alt text.” In this way, visually impaired users can still understand that a photo shows, for example, “JA student chatting with the CEO of XYZ Corporation while in a meeting with other XYZ executives.”

It’s really that simple: You describe the photo or image in words. It takes a bit of extra time but ensures that your photos are accessible.

ILLEGIBLE TEXT

Text tends to be illegible (that is, not readlabe) for two reasons: Because it is too small, and because the font itself is so fancy that it becomes unreadable. Stick to basic fonts like Montserrat and Work Sans on your website, and be sure they are at least 14pt (when bold) or 18pt (when not bold). 

Very large text can be as difficult to read as small text, especially if the large text is hyphenated at odd places. Hyphenate sparingly and only between syllables.

COLOR CONTRAST

Use this guide to ensure that your graphics and images are accessible to people with vision impairment, Accessible designs feature a great deal of contrast between font/button/icon colors and background colors.

In the chart below, rectangles represent background colors, while circles represent text/button/icon colors that sit on top of that background color:

 TYPEFACES

Montserrat, a Google font that mixes both contemporary and classic features, unites our global identity. The Montserrat type family, which works with both Latin and Cyrillic alphabets, contains a wide range of weights, from Black to Thin. 

FIXED: Montserrat (in all its varieties shown in this section) is the only font for our lockup and for headings in digital graphics, in print, on PowerPoints, and on websites.

FLEXIBLE/FREESTYLE: You may choose a script font to complement your design, as long as you use it sparingly.

Montserrat may be difficult to read or too busy in body copy, especially on websites and in apps. Consider Work Sans as alternative. On web platforms that have a limited font selection, we suggested Roboto as an alternative.

FLEXIBLE/FREESTYLE: Here’s a sample proportional typographic hierarchy. Extra Bold is used for large headings; Semibold for subheadings, intro paragraphs, and large quotes; Regular or Medium for body copy, but in your choice of Montserrat or Work Sans.

The larger your type, the tighter the leading (space between lines) should be.

Most designs and websites benefit from no more than three of four font sizes. 

JA TEXTURE FONT

JA Texture is a custom font, made just for JA, based on Montserrat and employing an urban, textured look. We have a JA Texture font in every one of our brand colors (not just the two shown here as examples).

NOTE: Please be diligent to ensure the readability of JA Texture. The texture feature can wash-out letters, which can make them very difficult to read. Choose high-contrast backgrounds to ensure the letters stand out.

Each letter and number has an alternate to create more natural, less unified feel to the graphic. 

Download the font to your computer and use it as you would any other font. But remember that you cannot change the color of this font; you must choose the font based on the color name you need.

Looking for additional JA Texture characters to match your language? Request them here.

JA YOUTH FONT

JA Youth is a custom font, made just for JA, based on Montserrat, but rounding the corners to make it youth-friendly. Download the font to your computer and use it as you would any other font. You can change color and size as you would with any typeface.

In the multicolor version, each letter and number has two alternates to give you a variety of colors. (Note: Youth Multicolor was updated in 2024 to darken the lighter colors and make them more readable.)

NOTE: JA Youth Multicolor does not render well in Canva. 

Looking for additional JA Youth characters to match your language? Request them here.

JA MULTICOLOR FONT

JA Multicolor is a custom font, made just for JA, based on Montserrat, with the combination of color similar to what we used during the JA Centennial.

Download this font to your computer and use it for all-caps, in the colors specified. Note that each letter and number has one alternate to give you some variety. There are no lowercase letters.

NOTE: JA Multicolor does not render well in Canva. 

Looking for additional JA Multicolor characters to match your language? Request them here.

JA OUTLINE FONT

JA Outline is a custom font, made just for JA, based on Montserrat, but showing only the outline of each letter. 

Download the font to your computer and use it as you would any other font. You can change color and size as you would with any typeface, but you'll be changing only the color of the outline. The inside of each letter is transparent, so it takes on the color behind it (in this case, white).

Looking for additional JA Outline characters to match your language? Request them here.

JA STENCIL FONT

JA Stencil is a custom font, made just for JA, based on Montserrat and employing a stencil look. 

Download this all-caps font to your computer and use it as you would any other font. You can change color and size as you would with any typeface.

Looking for additional JA Stencil characters to match your language? Request them here.

FONT PATTERNS

A font pattern is not a regular font, but a series of graphics that look like letterforms. Font patterns cannot be downloaded as .ttf or .otf files. Instead, each letter image must be downloaded individually and assembled to form words.

JA GEO FONT PATTERN

The JA Geo font pattern evokes a sense of fun through a bright, youth-friendly, eye-catching design. It works especially well for headlines, callouts, and moments that benefit from energy and playfulness. Looking for additional JA Geo characters to match your language? Request them here.

JA BIRD FONT PATTERN

The JA Bird font pattern uses one of the birds from our global symbol, repeated to form letter shapes. These font patterns are available in select brand colors: Boundless Blue, Empowered Yellow, Enterprise Aqua, Gritty Green, Immersive Blue-Black, Optimistic Ice, Resilient Turquoise, and White. Looking for additional JA Bird characters to match your language? Request them here.

JA ANNIVERSARY FONT PATTERN

The JA Anniversary font pattern is designed specifically for milestone celebrations (every five years). It brings together layered shapes and brand colors to create bold, dimensional numerals that signal significance and momentum. Use this optional pattern for anniversary moments such as campaign launches, events, social content, and commemorative materials.

PHOTOGRAPHY

Photography showing young people is an important element of our global brand.

CLOSE-UP PHOTOS

The first category of photos are close-ups that zoom in on facial expressions (concentration, surprise, confidence, joy, etc.), with the background either blurred or a solid color from the color palette.

Note: It is no longer part of our brand requirements that every photo has to include “Photo by [name of photographer or organization].” Doing so is a best practice, but it isn't always practical to include the photographer attribution.

Fixed: Be sure to obtain permission from all photography subjects and their parent/guardian before using photos. 

ACTION PHOTOS

The second category of photos are action shots that exude real energy (jumping, laughing, dancing, reacting to good news, etc.). These photos may be used alone or interlaced into the symbol or into typography.

Although photo credits are now optional, all JA locations using JA photos are encouraged to credit the JA location of origin, either on the photo or on a credits page.

GROUP PHOTOS

The third category of photos are group shots that communicate joy, camaraderie, diversity, and inclusion.

Whether taking photos or buying them, try to ensure that the photography on your website, in your social-media graphics, and in your reports reflects the diversity of your JA location, making a special effort to look for differences in age, ethnicity, disability, gender expression, and more.

JA Worldwide has begun to put together a Photo Library for the use of the JA network. Access the JA Photo Library here.

DUOTONE PHOTOS

Use duotones to create a consistent color among your designs, as well as adding a modern aesthetic. We’ve created 18 duotone pre-sets for Photoshop, and you don't need any experience to use these. Here’s how to create quick duotones in Photoshop:  

Step 1: Open an image in Adobe Photoshop, and then click Image -> Mode -> Grayscale.

Step 2: Click Image -> Mode -> Duotone.

Step 3: In the dropdown menu under the gear symbol, choose Load Preset.

Step 4: Choose your preferred color preset from the Duotone Presets folder; for example, Aqua-Turquoise preset.

Step 5: Click OK.

Step 6: Convert the image into RGB mode by clicking Image -> Mode -> RGB.  

You can formulate duotones in Canva by combining any two or more of our brand colors. 

Note that duotones are named by their JA color palette name. “GBHoF” refers to the Global Business Hall of Fame.

ICONS

JA icons offer a branded, youth-friendly, modern graphic that's unique to JA.

We now offer icons in three versions:

• Full color, made up of Boundless Blue, Empowered Yellow, and Enterprise Aqua: Use on white or Possibility Pearl backgrounds

• Light color, made up of Possibility Pearl, Optimistic Ice, and Reach for the Sky Blue: Use on dark backgrounds (such as Immersive Blue-Black, Boundless Blue, Adaptable Azure, Transforming Teal, or Sustainable Forest)

• Dark color, made up of Immersive Blue-Black, Boundless Blue, and Transforming Teal: Use on light backgrounds (such as Optimistic Ice, Reach for the Sky Blue, Confident Cream, or Empowered Yellow)

Note that there are nearly 200 different icons in each of the three color schemes. The ones shown here are only examples.

FIXED: Use the JA icons, not icons you’ve downloaded from other sources, as they are an important part of our brand identity. Also, use icons in small contexts: showing options on a website, standing in for text on a graphic or chart, or adding to a concept in a PowerPoint. When you need something larger, opt for a photo instead. 

FLEXIBLE/FREESTYLE: You may create additional icons, using the same solid-color scheme and look and feel you see here. Icons should be abstract, simple, and modern-feeling.

What Icons Do You Need?

Do you need an additional icon? Let us know what you’re looking for, below.

GRAPHICS

OUR SYMBOL AS A PATTERN

The birds in our symbol can become structures for your graphics. The structure is flexible and fits a variety of formats, including portrait and landscape as well as digital media. The bird can also form a pattern that can be used as a background or repeater.

TEXTURES

Using spray paint and rolled ink textures in your designs makes them stand out and demand attention. If you’re using text with textures, be sure to follow the advice in the “Accessibility” section of these guidelines.

FLEXIBLE/FREESTYLE: We encourage you to purchase and download additional spray paint and/or rolled ink textures to use in your designs. Be sure to apply our brand colors to any textures you purchase.

PATTERNS

Use patterns to add richness to your graphics. You can also develop your own, and we encourage you to share any original patterns you create with the JA network. If you’re using text with patterns, be sure to follow the advice in the “Accessibility” section of these guidelines.

SYMBOL WITH A PERSON

You can use these graphics on a website, poster, or any other marketing materials.

SUB-BRANDS

COMPANY OF THE YEAR

There are no fixed brand requirements for events and competitions. The designs in this section are offered for your use, but if you already have designs in place that match our global brand, by all means continue using them.  

One option for your Company of the Year competition is to pair the JA Stencil font and with a six-sided graphical element (recalling the six birds in our global symbol).

Another option for your Company of the Year competition is a bird design paired with a font treatment for "COY." 

DE LA VEGA GLOBAL ENTREPRENEURSHIP AWARD

JA teaches the world’s youngest entrepreneurs . . . and has for over 100 years. Through the JA Company Program—our flagship entrepreneurship program—students work with business-savvy volunteers to launch businesses that deliver innovative products and services. Student teams then participate in JA Company of the Year competitions at local, national, and regional levels, demonstrating their products and services in trade fairs and presenting their businesses on-stage to esteemed judges. 

The De La Vega Global Entrepreneurship Award recognizes outstanding JA entrepreneurs. The first-place team from each of our six annual regional JA company competitions are automatically entered as finalists for the award. The winning team receives awards, plus US $15,000, educational opportunities, and more, along with awards for the JA member location and ROC. 

GLOBAL BUSINESS HALL OF FAME

The Global Business Hall of Fame, presented by JA Worldwide, is a virtual exhibit that features top entrepreneurs and business leaders spanning the last two centuries. 

From the inventor of blue jeans to the co-founder of one of the world’s leading biotech companies, young people will find a diverse set of influencers to kindle their entrepreneurial spirit.

Each year, we open nominations and encourage you to submit your country's best and brightest. From a pool of finalists, new laureates are inducted into the Global Business Hall of Fame.

ENTREPRENEURIAL SKILLS PASS

The JA Entrepreneurial Skills Pass (ESP) is an international certificate for students who have built a startup through the JA Company Program and gained the knowledge, skills, and competencies to start a business or to be successfully employed. 

The ESP is JA’s first global microcredential, which includes a full-year entrepreneurship experience, a self-assessment of entrepreneurial competencies, and an examination of business, economic, and financial knowledge. The ESP validates and certifies students’ knowledge and experience in running a business.

THE JA INSTITUTE

The JA Institute is JA Worldwide’s global platform for research, thought leadership, and youth advocacy—bringing together work we’ve long done across the network under a new name.

The Institute integrates evidence, practitioner insight, and real-world experience to advance youth entrepreneurship, work and tech readiness, economic empowerment, and educating for future skills. It unifies research, thought leadership, convenings, educational content, and partnerships that previously lived in separate places under one umbrella.

By organizing these efforts through The JA Institute, we strengthen shared learning, reduce duplication, and make it easier for every JA location to access tools, platforms, and ideas that support local delivery.

BRAND MESSAGING

VISION

When we look 20, 30, or more years in the future, what is our vision for the world’s youth? We envision a world in which young people have the skillset and mindset to build thriving communities. 

Our work contributes to this vision, of course. But the vision is bigger than JA. We may never reach all two billion global youth, but by advocating for experiential learning in every school in the world, and by nurturing partnerships with schools and other like-minded organizations, we envision a world in which no young person is left behind.

MISSION

Our mission is the part JA plays in our wider vision for the future, the day-to-day work we do for the millions of young people we serve. Through JA, youth will be inspired and prepared to succeed in whatever the global economy brings.

VALUES

How we approach our work is as important as our mission. Six values reflect the culture of the JA network and raise the bar for our interactions within and outside of the JA network.

“THIS IS JA” DECK

Ready for your customization, we update the "This Is JA" Powerpoint deck each year with updated data, graphics, and messaging. 

Note: The slides shown here are just a sample of the entire deck, which is quite large. Access the deck below. 

“THIS IS JA” VIDEO

The "This Is JA" video is an easy way to introduce stakeholders to JA, whether on a website, via email, or at an event. This video can be quickly translated to whatever language you request.

JA FACTSHEET

The JA Factsheet (see screenshot, in the next section) offers a one-pager overview of JA globally and can be customized to focus on a particular region, country, or local area.

JA WORLDWIDE BOILERPLATE

When referring to JA Worldwide on your website, in press releases, and similar circumstances, please use the following, which are updated every year.

Short version:

As one of the world’s largest and most-impactful youth-serving NGOs, JA provides hands-on, immersive learning in entrepreneurship, work readiness, and financial capability.

Delivering more than 23 million student experiences each year through 750,000+ teachers and business volunteers, JA Worldwide is one of few organizations with the scale, experience, and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders.

Long version:

Delivering more than 23 million student experiences each year through 750,000+ teachers and business volunteers, JA Worldwide is one of few organizations with the scale, experience, and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders.

Through hands-on programs in entrepreneurship, work readiness, and financial capability, JA equips young people with the skills most in demand by employers today: problem-solving, adaptability, teamwork, communication, and digital literacy. Students engage in practical learning experiences, navigate real-world financial decisions, build digital confidence, practice leadership, and collaborate across cultures and perspectives.

Sitting at the intersection of education and employment, JA brings schools and industry closer together, ensuring that young people are prepared not only to enter the workforce, but also to shape it. As economies shift and automation accelerates, JA provides a pipeline of talent that is not only technically capable, but entrepreneurial, resilient, and ready to grow with the workforce of tomorrow.

PILLARS MESSAGING

JA’s three pillars are at the heart of our work.

[Entrepreneurship]
Cultivating an Entrepreneurial Mindset

Through JA’s real-world entrepreneurship programs—the longest-running in the world—students work as a team to develop an innovative product or service, finance their startup business, creatively market their product, deliver finished products, and launch their careers as entrepreneurs or intrapreneurs.

[Work Readiness]
Preparing Youth for the Future of Jobs

JA’s volunteer-led work-readiness experiences teach critical work skills that prepare young people for college, trade school, or the workforce. Whether job shadowing skilled mentors, testing their skills through digital experiences, or developing solutions during business challenges, JA students are prepared for the jobs of the future.

[Financial Capability]
Developing Positive Financial Habits

JA’s hands-on, role-playing financial-literacy experiences expose young people to smart saving and investing, thoughtful spending and credit, the role of taxes, the value of employment and community involvement, and the opportunities of global trade. We prepare young people for lifelong financial capability.

VALUE PROPOSITION

Use when helping partners understand the value JA brings to their work.

JA Worldwide Value Proposition 1
JA Worldwide is the only global organization that bridges education and employment at scale, equipping young people with the skills, knowledge, and experiences they need to thrive in an unpredictable future. With more than a century of impact, an unparalleled network spanning 100+ countries, and deep local roots in communities worldwide, JA delivers hands-on, experiential learning in entrepreneurship, work readiness, and financial capability—turning potential into prosperity.

For partners, JA offers unmatched access to the next generation of talent, consumers, and changemakers. Our programs create a pipeline of skilled, entrepreneurial, and ethically minded young leaders, ready to fuel industries, drive innovation, and strengthen economies. By investing in JA, funders and partners gain measurable impact, brand alignment with a trusted global leader in youth development, and the opportunity to shape a future workforce that is diverse, adaptable, and prepared to lead.

At a time when economies are shifting, industries are transforming, and youth employment is critical, JA is not just relevant, but essential. Partner with us to accelerate opportunity, invest in sustainable progress, and unlock the boundless potential of young people worldwide.

JA Worldwide Value Proposition 2
The challenges of the 21st century—ranging from economic instability to technological disruption—demand a workforce that is skilled, adaptable, and entrepreneurial. Without the competencies that JA uniquely provides, the next generation risks being unemployable, unproductive, and disillusioned, leaving economies to stagnate and societies to falter.

JA Worldwide is not only an educational organization—it’s a global solution to an impending crisis. With our unparalleled network in over 100 countries and our proven, hands-on approach to learning, we equip millions of young people with the mindset, skillset, and resilience to thrive in a rapidly evolving world. Our focus on entrepreneurship, work readiness, and financial health builds the foundations of prosperous, innovative, and equitable societies.

As a partner, JA offers a transformative opportunity to address critical challenges and invest in the future of economies, communities, and industries. Together, we are not simply inspiring young people, we are safeguarding the future of the world.

JA Worldwide Value Proposition 3
The stakes have never been higher. With economic instability and technological disruption transforming the world, billions of young people risk being left behind—unemployable, unproductive, and disillusioned. This isn’t just a youth crisis; it’s a global crisis with profound implications for economies, industries, and communities.

JA Worldwide is the essential bridge between education and the future of work. As the only global organization of its kind, JA empowers young people to navigate uncertainty with confidence. Through experiential learning in entrepreneurship, work readiness, and financial health, we ensure that every young person is equipped to create a lifetime of opportunity—for themselves, their families, and the world.

For stakeholders, partnering with JA is not philanthropy; it’s an investment in the world’s future. By supporting JA, you are creating the diverse, innovative, and entrepreneurial workforce required to sustain industries, fuel economies, and tackle humanity’s greatest challenges. At a time when action is critical, JA is the global solution the world cannot afford to overlook.

STAKEHOLDER ENGAGEMENT

This section shares messaging for seven unique JA stakeholders: young people, alumni, educators, volunteers, government agencies, corporations and foundations, and board members. 

For each stakeholder group, you’re given general characteristics to keep in mind as you create messaging. You’ll also see what they care about, what turns them off, and some examples of specific JA messaging you can use.

NOTE: In the 2026–2028 JA Worldwide Strategic Plan, "Stakeholder Engagement" has been elevated to a strategic enabler, giving this work enhanced visibility and priority. That work will result in an expansion of these personas and messaging, more on channels and action items for each stakeholder group, and more. Check out OneJA for updates in FY26 and FY27.