Marketing, Communications, and Branding

Some key marketing materials are available in other places on this or other websites:

• The JA Brand Project

• JA’s Thought-Leadership Magazine

• The JA Network Marketing, Communications, Branding, and PR Staff Group on LinkedIn

As always, we’d love to hear your JA stories. And keep scrolling, below, for additional resources!

JA Worldwide Nominated for 2024 Nobel Peace Prize

We have wonderful news: JA Worldwide has been nominated for the Nobel Peace Prize for the third time, thanks to your hard work. Just as in the last two years, this nomination offers our network an opportunity to introduce JA learning experiences to even more young people, thanks to an increased interest in partnerships by schools, government agencies, and the business community.

With war and armed conflict in Gaza, Yemen, Ukraine, Sudan, Myanmar, Colombia, and more, we fully expect other worthy nominations to be more visible to the Nobel Committee than ours is. And that is perfectly okay, because as this year’s messaging suggests, our three nominations are changing us as an organization, forcing us to ask, “What is JA doing globally to empower young people to build a more peaceful society?” An interactive session at the Global Leadership Conference in Bangkok was our first step toward acknowledging how these recent nominations are changing JA’s mindset as an organization; we will both be presenting more and sharing how you can be part of this project at the February JA Global Town Hall. We hope you’ll join us there.

Our interactions on the global stage with both nominators and Nobel laureates—as well as valuable lessons from Ungt Entreprenørskap (JA Norway)—are teaching us to be good stewards of this honor. The two primary lessons we’ve learned is that 1) promoting our nomination aggressively on social media does not help us build awareness with the selection committee, and may inadvertently hurt us, and 2) our nomination effectively ends when the 2024 winner is announced in early October. This means, as you’ll see below, posting once (not multiple times), posting in a way that feels humble and appreciative, not asking others (say, partners or board members) to post and share about the nomination, and so on.

To help our organization be both compliant, consistent, and respectful, we have suggestions for you that are very similar to last year’s:

• Use the collateral we’ve provided (shown below and available here), which can be revised for translations and light design edits (namely, replacing photos with one that is specific to your country or region, but that’s about it).

• Add content to your website about the nomination, using the sample messaging here. You can also link to jaworldwide.org/nobel-nomination.

• Post one time on social media and in a newsletter, linking to your own website copy or to jaworldwide.org/nobel-nomination. Find social graphics (shown below) here.

• Include a web banner on your site, displaying it until October 4, and linking it to your website copy or to jaworldwide.org/nobel-nomination. Find web banners (shown below) here.

• Include a reference to the nomination in your email signature, displaying it until October 4. Find badges (shown below) here.

• Add Nobel-related PowerPoint slides to your decks.

In addition,

• Please do not issue a press release, have conversations with reporters, or participate in any other PR outreach about the nomination. We want to focus on contributing to world peace through our learning experiences and impact, not on the nomination itself.

• Please do not create a new video, infographic, or slideshow about our third nomination. However, making the connection between entrepreneurship, job creation, economic empowerment, prosperity, and peace is always a good idea . . . just put the emphasis on our work and impact rather than on the nomination.

Note: We will create a video as soon as we can that you’ll be able to share, edit to add local and national voices, and release in your own channels. This will be another opportunity to share information about the nomination, but we ask that you wait for that video to be announced in the OneJA newsletter (sign up in the footer of this website), with files placed here on OneJA.

Many thanks . . . and congratulations, again.

Asheesh & Tere

“This Is JA” 2024

We are excited to release the new version of “This Is JA.” The new edition of the video reflects our modernized branding and messaging. View the video below and on Vimeo, or download the video file.

Translations

Do you want “This Is JA” in your local language? Translate the on-screen text using this form and send it to Lorrie Noggle. You can also download the PremierePro files and add translated text in-house if you prefer.

“This Is JA” 2024 (1-minute version)

Access the 1-minute version of “This Is JA” on Vimeo or download the video file. Editable PremierePro files will be available soon!

GLC Bangkok Brand Collateral

Due to overwhelming demand, we’re making all the design files for GLC Bangkok available to the network. In this folder, you’ll find files for the animations, bunting flags of the JA Values, ceiling flags of the JA Values, cut-out backgrounds for picture-taking, luggage tags, nametags, notebooks, posters, pouches for nametags, rollups (signs near the escalators), table coloring paper, and cloth tote bags. Let us know if we’ve missed anything!

Earn Your GLC Virtual Badge(s)

Demonstrate your specialty with GLC badges. If you chose your courses carefully (including watching videos) and demonstrate competency, you can still earn one or more GLC badges. Whether honing an existing skill or pursuing a new one, GLC badges demonstrate your specialty in Innovation, Communications, Leadership, and Risk and Compliance.

Once you participate in the required sessions by checking the lists below and watching the required sessions via video, you can claim your badge. Fill out the form for your badge in Innovation, Communications, Leadership, or Risk and Compliance by clicking on the badge images below.

Human Rights Advocate Wins 2023 Nobel Peace Prize

Huge congratulations to Narges Mohammadi, Iranian human-rights activist and Vice President of the Defenders of Human Rights Center (DHRC) in Iran, who has been awarded the 2023 Nobel Peace Prize. She has been imprisoned for much of the last two decades because of her work defending human rights and advocating for equality, access, and safety for Iranian women. We've shared additional details of the 2023 winner on our blog.

We were honored to again be considered alongside the other 2023 nominees and will continue our critical work in helping millions of young people each year develop the skillset and mindset to build thriving communities, reduce poverty, and find solutions to the world’s biggest challenges.

The announcement effectively ends the “Nobel Peace Prize year,” so we encourage you to discontinue the use of “2023 Nobel Peace Prize Nominee” on your website, in your email signature, and the like . . . at least until we hear whether we will be nominated in 2024. During the four months between the announcement of the winner and the end of the nomination timeline in February, we hope you’ll put your emphasis on Ms. Mohammadi’s win instead of on our nomination. We have, however, kept open an archive of our nomination collateral here.

thedotgood (NGO Advisor) Global Rankings:
We’re Number 5!

For the fifth year in a row, JA Worldwide has been ranked among the top ten NGOs/SGOs in the world, moving up another spot to #5.

Here’s a link to the entire folder of collateral, listed below.

There are badges for use on your website, email signatures, or social-media channels: transparent background PNG | white background JPG | design file

If your JA location is more commonly known as “Junior Achievement,” here are your badges: transparent background PNG | white background JPG | design file

For social graphics, you can use the ones we designed (wide graphic | square graphic | design file) but are always welcome to design your own. The wording of our social-media post is below, but it’s up to you, how you want to share this honor:

We’ve been ranked—for the fifth year in a row—as a top-ten global SGO! Through this annual ranking, Thedotgood (formerly known as NGO Advisor) seeks to showcase the diversity and scale of social-good organizations; stimulate inquiry and debate about the impact, innovation, and sustainability of SGOs and their activities; and present a wide range of exemplary SGO achievements.

Upon learning of the 2023 ranking, JA Worldwide CEO, Asheesh Advani, said, “Education is the great, equalizer, empowering every young person to build and participate in thriving communities. We’re pleased to have JA’s essential work recognized in this way." Read more at https://www.jaworldwide.org/news/ja-worldwide-ranked-as-a-top-ten-ngo/sgo-for-five-years-in-a-row

Here’s a screenshot of the top 15, and you can also view the whole list.

A sample press release or blog post for you to use/edit/translate/ignore is here, including the following quote from Asheesh:

“We’re pleased to have JA’s essential work recognized in this way,” said JA Worldwide CEO, Asheesh Advani. “Education is the great equalizer, empowering every young person to build and participate in thriving communities. JA pioneered the hands-on, immersive, mentor-driven educational style that served youth with over 15 million student learning experiences last year. This ranking is the direct result of the work of thousands of JA staff and board members, and hundreds of thousands of teachers, schools, supporters, and volunteers who collaborate to bring our mission to life in over 100 countries.”

Global Business Hall of Fame 2023 Laureates Announced

We’re honored to induct four new laureates into the Global Business Hall of Fame, an interactive and inspiring collection of the world’s greatest entrepreneurs, innovators, and business leaders. We have social-media posts and graphics ready for the announcement, as well as a copy of the press release we sent out to use as a template, as desired. We’ve released a blog post about the announcement, too.

We’ll also be dedicating a post to each laureate about every two weeks throughout the summer.

Two New Marketing Campaigns from JA USA!

You saw Junior Achievement USA’s two new campaigns during the February 2023 Town Hall. Now, they’re available for you to use, edit, translate, or modify in any other way you see fit. Game Time is a volunteer-recruitment video; Boundless Possibility is a youth-recruitment campaign. Huge thanks to JA USA CMO Ed Grocholski for sharing these important resources.

JA History, Revisited

We’re excited to reintroduce JA history collateral, including an updated infographic and Powerpoint slides in our modernized branding. We’ve also retrained two older collateral that was prepared for our Centennial celebration in 2019. Here’s what we have available:

• A folder with new collateral

• An updated infographic (shown below) as a PDF and PNG

• Four PowerPoint slides (shown below) that detail our history (these slide have also been added to the end of the “This Is JA” deck for 2023)

• The Illustrator design file (instructions for uploading to Canva and editing there are here)

• [older]Decade-by-decade history posters that we displayed at GLC 2019

• [older]JA Centennial book, prepared for attendees of the 2019 Centennial Gala

Share Your Member Milestones

In the monthly OneJA newsletter, we’re sharing government partnerships, awards, and anniversaries from JA locations. We’d love to include yours, too! Submit your member milestone using the form below:

Fast Company “Best Workplaces for Innovators”

We have great news: JA has been listed as one of the top 100 “Best Workplaces for Innovators,” coming in at #97 overall (on a list that includes Google, Citi, SAP, Adobe, Audible, Mattel, Microsoft, Paypal, and many more) and as the #1 nonprofit!

The list is here (you may need a subscription to read it): https://www.fastcompany.com/best-workplaces-for-innovators/list

Developed in collaboration with Accenture, the 2022 Best Workplaces for Innovators ranks 100 winners from a variety of industries, including computer science, biotech, consumer packaged goods, nonprofit, education, financial services, cybersecurity, engineering, diversity, sustainability, B2B, and consumer products and services. Fast Company editors and Accenture researchers worked together to score nearly 1,500 applications, and a panel of eight eminent judges reviewed and endorsed the top 100 organizations. The 2022 awards feature workplaces from around the world.

The JA network of teams has built a workplace culture that embraces innovation, digital transformation, and generous sharing of resources and talent. Throughout the world, we’ve collaborated on a number of projects, including JA Labs, JA Worldwide Fellows, Youth Voices, and so much more. This is an award we can all be extremely proud of, and will help us recruit staff and board members to grow our footprint around the world, as well as opening up new partnership opportunities that will benefit even more students in even more locations.

• We’ve created three graphics (see below), with an editable Illustrator file and instructions for uploading to Canva, where you can edit. We ask, in this case only, that you retain the JA Worldwide logo and add yours to it, rather than replacing the JA Worldwide logo.

• We’ve also created ribbons in varying sizes to add to websites or email signatures. We will not be releasing a badge due to the lack of repeatability for this award (only one organization out of 100 has made the list each of the last four years).

• We’ve also created a sample press release or blog post, including a quote from Asheesh and from the editor-in-chief of Fast Company.

• We’ve written a blog post at https://www.jaworldwide.org/news/fast-company-most-innovative-workplaces.

• The following is what we posted on social media (with some edits for Twitter and Instagram). Join the Best Workplaces for Innovators conversation using the hashtag #FCBestWorkplaces.

Fast Company just announced its fourth annual Best Workplaces for Innovators list, honoring organizations that demonstrate a steadfast commitment to encouraging innovation at all levels—and we're on the list! JA joins Google, Citi, SAP, Adobe, Audible, Mattel, Microsoft, Paypal, and many more in the top-100, earning the #1 spot for nonprofits. In sharing the good news, our CEO, Asheesh Advani, said that “our network of teams around the world has built a workplace culture that embraces innovation, digital transformation, and generous sharing of resources and talent . . . this is an award we can all be extremely proud of.” #FCBestWorkplaces

Twitter: https://twitter.com/JAWorldwide/status/1554426605367427072

Facebook: https://www.facebook.com/permalink.php?story_fbid=6156317251061280&id=148917188468013

Instagram: https://www.instagram.com/p/CgwVC2eM3aw/

LinkedIn: https://www.linkedin.com/feed/update/urn:li:share:6960191882580664320/

• All collateral is in this folder.

JA’s “Immersive Learning” Demo Day Videos

Earlier this year, JA Worldwide COO Caroline Jenner hosted JA’s “Immersive Learning” Demo Day as part of the T4 Teacher Tech Summit. You can view and share the Demo Day videos with your audience, and download the raw interviews, too.

Demo Day Videos