JA Worldwide Nominated for 2024 Nobel Peace Prize
We have wonderful news: JA Worldwide has been nominated for the Nobel Peace Prize for the third time, thanks to your hard work. Just as in the last two years, this nomination offers our network an opportunity to introduce JA learning experiences to even more young people, thanks to an increased interest in partnerships by schools, government agencies, and the business community.
With war and armed conflict in Gaza, Yemen, Ukraine, Sudan, Myanmar, Colombia, and more, we fully expect other worthy nominations to be more visible to the Nobel Committee than ours is. And that is perfectly okay, because as this year’s messaging suggests, our three nominations are changing us as an organization, forcing us to ask, “What is JA doing globally to empower young people to build a more peaceful society?” An interactive session at the Global Leadership Conference in Bangkok was our first step toward acknowledging how these recent nominations are changing JA’s mindset as an organization; we will both be presenting more and sharing how you can be part of this project at the February JA Global Town Hall. We hope you’ll join us there.
Our interactions on the global stage with both nominators and Nobel laureates—as well as valuable lessons from Ungt Entreprenørskap (JA Norway)—are teaching us to be good stewards of this honor. The two primary lessons we’ve learned is that 1) promoting our nomination aggressively on social media does not help us build awareness with the selection committee, and may inadvertently hurt us, and 2) our nomination effectively ends when the 2024 winner is announced in early October. This means, as you’ll see below, posting once (not multiple times), posting in a way that feels humble and appreciative, not asking others (say, partners or board members) to post and share about the nomination, and so on.
To help our organization be both compliant, consistent, and respectful, we have suggestions for you that are very similar to last year’s:
Use the collateral we’ve provided (shown below and available here), which can be revised for translations and light design edits (namely, replacing photos with one that is specific to your country or region, but that’s about it).
Add content to your website about the nomination, using the sample messaging here. You can also link to jaworldwide.org/nobel-nomination.
Post one time on social media and in a newsletter, linking to your own website copy or to jaworldwide.org/nobel-nomination. Find social graphics (shown below) here.
Include a web banner on your site, displaying it until October 4, and linking it to your website copy or to jaworldwide.org/nobel-nomination. Find web banners (shown below) here.
Include a reference to the nomination in your email signature, displaying it until October 4. Find badges (shown below) here.
Add Nobel-related PowerPoint slides to your decks.
In addition,
Please do not issue a press release, have conversations with reporters, or participate in any other PR outreach about the nomination. We want to focus on contributing to world peace through our learning experiences and impact, not on the nomination itself.
Please do not create a new video, infographic, or slideshow about our third nomination. However, making the connection between entrepreneurship, job creation, economic empowerment, prosperity, and peace is always a good idea . . . just put the emphasis on our work and impact rather than on the nomination.
Note: We will create a video as soon as we can that you’ll be able to share, edit to add local and national voices, and release in your own channels. This will be another opportunity to share information about the nomination, but we ask that you wait for that video to be announced in the OneJA newsletter (sign up in the footer of this website), with files placed here on OneJA.
Many thanks . . . and congratulations, again.
Asheesh & Tere
