Stakeholder Engagement


Strong stakeholder relationships are essential to advancing JA’s mission and expanding our impact. Stakeholder Engagement focuses on building deeper, more intentional connections with the people and organizations that influence and support our work, from teachers and youth to funders, government leaders, boards, alumni, and parents. By better understanding stakeholder needs, perspectives, and priorities, JA can strengthen collaboration, identify new opportunities, and develop more innovative solutions. Through coordinated messaging, stakeholder insights, and the strategic use of AI and automation, this work will help create a more connected network that engages stakeholders in meaningful ways and adapts as their needs evolve.


Thought Leadership Companion

Whether you're preparing for a media interview, speaking on a panel, engaging with your board, or discussing education and workforce trends with partners, the new JA Thought Leadership Companion is designed to help you communicate with clarity, credibility, and confidence. The companion serves as a shared reference that reflects JA’s perspective on the issues shaping young people’s lives, drawing on nearly a century of experience and insights from across the global network.

Rather than providing scripted responses, the companion offers context, framing, and guidance to help leaders navigate conversations on topics including youth entrepreneurship, financial capability, artificial intelligence, the future of work, self-efficacy, mental well-being, youth advocacy, economic empowerment, and more. It is designed to support alignment across the network while leaving room for local context, personal expertise, and regional examples.


Messaging

2026 Boilerplate

JA’s Three Pillars

JA Worldwide Value Proposition


JA Stakeholder Profiles

What follows are seven unique JA stakeholders, starting with youth and ending with board members. For each audience, you’re given general group characteristics to keep in mind as you consider how to reach this audience. You’ll also see what they care about, what turns them off, and what JA messaging you may want to use. Click on an audience below to learn more. 

Young People

Alumni

Educators

Volunteers

Government Agencies

Corporations and Foundations

Board Members